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Mindset AI raises £1.65m in funding round led by Mercia

Mindset AI – which helps businesses within the knowledge economy to digitise their services and scale their expertise – has raised £1.65 million from Mercia and angel investors. Mercia has invested from its EIS funds.

Mindset AI – which helps businesses within the knowledge economy to digitise their services and scale their expertise – has raised £1.65 million from Mercia and angel investors. Mercia has invested from its EIS funds.

The software-as-a-service (SaaS) firm enables businesses such as management consultancies and professional services firms to customise, brand and launch their own digital platform. Mindset AI is the only product of its type that incorporates machine learning and AI to personalise users’ experience, drive engagement and increase behaviour change outcomes. The London-based company claims that 61% of its app users are still engaged 30 days after they first use it, compared to just 10% with other apps.
 
Mindset AI was founded in 2020 by Barrie Hadfield, a serial tech entrepreneur who previously founded and sold two SaaS businesses, SkyDox and Workshare. The company now employs 35 staff. The funding will enable it to expand its team with several key appointments, boost its sales and marketing activity and further enhance the platform.

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