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Mistral Equity Partners acquires Worldwise

Mistral Equity Partners, a private equity firm focused on the consumer and media sectors, has acquired Worldwise, Inc, a supplier of environmentally friendly pet products and accessories. The company’s products are developed primarily from natural, certified organic, reclaimed or recycled materials, and are sold through major retailers in the mass, grocery, and pet specialty channels.

“Worldwise’s highly sophisticated approach to the pet accessory market combines fashion-oriented product design and innovation capabilities with an environmentally responsible branding strategy. These unique attributes, along with the Company’s scalable and reliable supply chain, have established the Company as trusted partner to key retailers,” says Andrew Heyer (pictured), Managing Partner of Mistral Equity Partners. “”We have been seeking a platform company in this sector and are looking forward to partnering with Worldwise management to capitalize on the pet industry’s favorable market trends.”

Worldwise’s products are focused on dogs and cats, and include beds, toys, scratchers, treats and litter accessories under the SmartyKat, PoochPlanet and Petlinks brands. The Company’s products deliver engaging pet accessory solutions to consumers by focusing on design, functionality, sustainability, quality, safety and style.

“We are excited to partner with Mistral and continue to expand Worldwise’s presence across multiple product categories and retail channels. Mistral’s expertise in the consumer sector and experience with growing brands in niche markets makes them the ideal partner for Worldwise,” says the Company’s Chief Executive Officer, Matt Turnbull. “Mistral shares our desire to offer pet owners smart, stylish, environmentally responsible products and our vision for rapid growth through product and customer innovation.”

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