Navigation Capital Partners, an Atlanta-based middle market private equity group, has committed to invest up to USD15m in Definition 6, an interactive marketing and e-commerce agency.
Navigation Capital Partners, an Atlanta-based middle market private equity group, has committed to invest up to USD15m in Definition 6, an interactive marketing and e-commerce agency.
The investment will be used to help Definition 6 expand its core interactive services through organic growth and strategic acquisitions of other interactive firms across the US.
"Definition 6 will use this new capital to further develop our media and digital technologies to continue to deliver cutting-edge, interactive and eCommerce solutions to our clients in a faster, more cost-effective manner, while also expanding the service offering to create true turn-key solutions," says Michael Kogon, founder and chief executive officer of Definition 6.
Larry Mock, managing partner of Navigation Capital Partners, says: "Having delivered award-winning interactive services for more than a decade, Definition 6 is among a handful of independent, full-service interactive marketing agencies to survive and thrive through various economic roller coasters. When we decided to proactively pursue a partner for investment in the interactive media space, Definition 6 and Michael Kogon’s experienced team became a clear choice. Together we will work aggressively on our platform for growth, and build a national interactive firm with recognized marketing expertise."
Definition 6 delivers social media strategies, search engine marketing, online advertising, web development and email marketing for its clients.
Over the next six months, Kogon and his team will seek and evaluate potential acquisitions and geographic areas for organic expansion for Definition 6. It is expected that two to three deals will be closed by the end of 2010.
