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NEP appoints operating advisor

Investment firm Norwest Equity Partners (NEP) has appointed Billy Hegeman, an operating executive and business advisor, as an operating advisor.

Investment firm Norwest Equity Partners (NEP) has appointed Billy Hegeman, an operating executive and business advisor, as an operating advisor.

Hegeman will lead digital transformation, with an emphasis on developing omni-channel and ecommerce initiatives, for NEP portfolio companies to scale their operations, grow sales, and create additional value in their businesses.

Hegeman has held strategy and general management leadership roles for companies in retail, manufacturing, distribution, and technology. Additionally, he has built new businesses and executed large-scale digital transformations for both consumer and B2B companies.

Prior to joining NEP, Hegeman was senior vice president and general manager of digital and ecommerce at Philips Pet Food & Supplies, the nation’s largest pet supplies distributor, where he led the digital transformation of the company. He has also been senior vice president, consumer experience, at Georgia-Pacific, where he led a disruptive digital vision that resulted in transformative year-over-year profitability and topline results. 

Hegeman is based in the Southeast region of the US, where NEP has a new West Palm Beach office, and will work with NEP portfolio companies nationwide.

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