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NiXEN-backed Groupe Ludendo acquires Hamleys

French firm Groupe Ludendo, backed by private equity firm NiXEN Partners, has acquired iconic British toy retailer Hamleys in a deal thought to be worth GBP60m.

Groupe Ludendo, which currently operates 300 toy stores in France, Belgium, Switzerland and Spain, will be moving into new markets adding 22 Hamleys stores to its portfolio including outlets in Denmark, Jordan, Dubai, India, Cyprus, Russia and Saudi Arabia, as well as the company’s flagship store on London’s Regent Street.

“We have the utmost respect for the Hamleys brand and heritage, as well as the unique interactive retail environment of fun, entertainment and theatre that it has created,” says Jean-Michel Grunberg, chairmain and founder of Ludendo Group. “We have every intention of maintaining this unique brand and what it stands for, and building on its successful international development.”

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