Ogury, a specialist in factual mobile data, has raised USD15 million in a Series B funding round led by Idinvest Partners.
Ogury will use the funds to accelerate international expansion, with a New York office opening later this month, and to invest in technology, R&D and recruitment.
Existing investors Ventech, CoVent Partners and ACG also participated in the funding round, bringing Ogury’s total financing to date to more than USD20 million.
Founded in 2014, and with offices in London, Paris, Milan, Rome and Madrid, Ogury is one of the fastest growing mobile data companies in Europe, reaching over 100 employees while remaining profitable.
The start-up, which aims to become the world’s largest mobile data platform, is helping to solve the problem of irrelevant advertising by taking the guesswork out of mobile ad targeting.
Most mobile ad platforms have a limited view of user traffic; they identify sample audience behaviours, and then target and re-target vast groups of “lookalike” audiences based on assumed actions. The imprecise nature of this approach, and the low quality of the datasets, leads to poor consumer engagement and campaign performance.
Ogury addresses this issue with factual and fully qualified data, identifying actual users rather than lookalikes. Its proprietary technology forms a complete picture of what users are doing across their mobile devices, and this insight enables advertisers to target consumers with highly relevant content at unprecedented levels of precision. Users are given control, they choose to opt-in to data collection, and can opt-out at any time.
Jean Canzoneri, CEO of Ogury, says: “Irrelevant advertising is a major industry issue that impairs the mobile app experience for consumers, and drives poor ROI for advertisers. Data-driven ad tech often gets the blame for this, but data isn’t the problem. The problem is the wrong data.
“At Ogury, we provide the right data solution because we don’t guess, we know. The only way to truly verify data, reach the right users and enhance ad relevance is to know exactly what users are doing on their phones. We want to get to a point where consumers view ads as recommendations, and we believe our platform can help get us there.
“With the help of this investment, we aim to reach one billion mobile users within three years, and ultimately become the biggest mobile data platform, with the most granular data, in the world.”
Benoist Grossmann, managing partner at Idinvest Partners, says: “We are proud to lead Ogury’s investment round, and to back such an impressive team. Since our first investment in Criteo in 2006, we have seen many companies emerge in the advertising industry. Ogury is the only one that actually stood out. It has been winning customers at an unmatched pace, and we believe this is just the beginning.”
Integrated into over 10,000 apps, Ogury’s ultra-granular data collection technology provides a true device-level view of the behaviour of 250 million mobile users globally.
Over 200 premium brands have worked with Ogury to date, running more than 5,000 campaigns across 80 countries.
