Olsam Group (Olsam), a company that acquires and scales category leading e-commerce businesses, has completed the acquisition of MarketFleet, a US-based incubator and aggregator of e-commerce brands.
This is the second “aggregation of aggregators” by Olsam – the first being Flywheel Commerce in November 2021.
MarketFleet was founded in 2015, by a group of ecommerce experts including serial entrepreneur Chris Friedland, with the thesis around creating brands in markets where customers were being overcharged. With a focus on outdoors categories, MarketFleet has 11 brands that will be combined with Olsam, alongside its entire operational team who collectively bring on an additional 15 years+ in Amazon FBA and ecommerce.
The acquisition complements Olsam’s existing expertise following the recent arrival of Steven Wait, previously Head of UK eCommerce at Mountain Warehouse, a UK based outdoors retailer and the acquisition of Colapz, a camping accessories brand previously featured in Dragons Den.