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Osceola Capital-backed Forward Solutions acquires Utility Sales Associates

Forward Solutions, a portfolio company of Osceola Capital, has acquired Utility Sales Associates, a provider of outsourced sales services for utilities and telecommunications equipment manufacturers.

Utility Sales Associates, headquartered in Chicago, IL, further expands Forward Solutions’ existing coverage areas into the highly strategic utilities and telecommunications sectors, while strengthening the company’s geographic footprint in the Central United States. Utility Sales Associates’ product offering includes network testing equipment, cables, transformers, grips, switches, personal tools, safety products, and cable installation, repair, identification and locating equipment, among others. Utility Sales Associates will represent a new, standalone go-to-market brand within Forward Solutions’ portfolio focused on the utility and telecom industry.

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