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Outspark raises USD8.3m in series C funding

Outspark, a virtual playground combining Freemium games with personalized social experiences, has closed an USD8.3m series C financing round.

Outspark, a virtual playground combining Freemium games with personalized social experiences, has closed an USD8.3m series C financing round.

New investor Syncom Venture Partners led the financing with participation from SBI Investment and Mille Plateaux. Previous investors in the company include DCM, Tencent and Altos Ventures.

The funding will help accelerate the company’s expansion through both internal growth initiatives and strategic investments and acquisitions.

Concurrent with the funding, Stan Smith (pictured), principal at Syncom Venture Partners, will join Outspark’s board of directors.

‘Outspark’s virtual playground represents a fresh approach to interactive entertainment,’ says Smith. ‘The company has successfully married compelling multi-genre online game play with community and personalization to offer users an entirely new and exciting online entertainment experience. Moreover, Outspark’s world class team and innovative business model which unites publisher, portal and platform capabilities ensure that the company will continue to be a leader in the evolution of next-generation interactive entertainment services. We are impressed with Outspark’s accomplishments to date and are excited about joining a tremendous team of visionary operators and investors to exploit the tremendous global opportunity.’

Founded in January 2007, Outspark has created an online community around the idea of engaging social events, in-game and around-game networking, user-generated content, and a personalized user experience.

Since the company launched service 1.5 years ago, traffic to Outspark has grown to 5.4 million unique visitors a month.

Outspark has signed deals with internet service, distribution and game developer partners, including BestBuy, Yahoo! Games, YouTube, Xfire and Meebo.

‘Our pioneering game publishing platform and portal combines social networking features, retailing tools for online content and best-in-class marketing across gamers to address the need for rich game entertainment,’ says Susan Choe, chief executive and founder of Outspark. ‘In addition, the easily accessible publishing platform and services we’ve created for mid-session MMOG players and developers has resulted in leading game designers across the US, Europe and Asia signing up to publish with Outspark. As we continue to grow our network of partners we look forward to adding more developers around the world as well as media companies who want to jump start their mid-session games business.’

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