Pacifica Beauty, a specialist in 100 per cent vegan, cruelty-free, clean beauty, has secured a strategic investment from Brentwood Associates, a growth-oriented middle market private equity investment firm.
Pacifica Beauty, a specialist in 100 per cent vegan, cruelty-free, clean beauty, has secured a strategic investment from Brentwood Associates, a growth-oriented middle market private equity investment firm.
Brentwood’s investment coincides with the appointment of new Chief Executive Officer and Board Member, Nathalie Kristo, a longtime L’Oréal executive who, prior to joining Pacifica, served as Huda Beauty’s North America President, then CEO based in Dubai.
In this new partnership, Pacifica founder Brook Harvey-Taylor moves to the role of company President. Together, they will leverage Brentwood’s expertise scaling disruptive consumer brands to accelerate the company’s omnichannel growth strategy and broaden awareness for the brand’s high-quality, purpose-driven products.
