PAI Partners has agreed to sell a significant minority stake in European Camping Group (ECG) to a wholly owned subsidiary of the Abu Dhabi Investment Authority (ADIA), while retaining majority ownership.
Since acquiring ECG in 2021, PAI has executed a strategic growth plan focused on investment, consolidation, and operational enhancements. This has included upgrades across ECG’s sites and mobile-home fleet, improving customer experience and driving both revenue growth and profitability. Sustainability remains a key priority, with the company implementing energy-efficient operations and securing environmental certifications across its portfolio.
In 2023, PAI doubled the size of ECG through the landmark acquisition of Vacanceselect, reinforcing its position as Europe’s only pan-regional platform in the outdoor accommodation sector. Today, ECG operates across 11 countries under its flagship brands Eurocamp and Homair, leading the market in France, Italy, Spain, and Croatia.
Under PAI’s ownership, ECG has expanded from 280 sites in 2021 to over 450 today, offering 56,000 pitches and a fleet of 48,000 mobile homes. The company has delivered a 15% CAGR in revenue, with earnings more than tripling.
This transaction marks another milestone in ECG’s growth trajectory, with ADIA’s investment further strengthening its long-term expansion strategy.
