Pamlico Capital is to make a strategic investment in Personify, a provider of technology solutions for non-profit organisations.
Terms of the transaction have not been disclosed.
“This marks a new chapter for Personify, and the next step in creating a leading Constituent Management and Engagement (CME) Platform,” says Eric Thurston, President and CEO of Personify. “Our vision is to help associations, charities and health and wellness organizations manage their members, fundraisers, donors and constituents by continuing to innovate and develop market-leading solutions for our clients. This partnership with Pamlico gives us the opportunity to accelerate our plans to create an end-to-end CME software platform that will be the best in class for the market.”
Personify is partnering with Pamlico at an exciting time. The Company is gaining strong market momentum with the release of its cloud-based constituent management software, and its 2017 acquisition of Wild Apricot, a member management platform for small associations, clubs and nonprofit organisations. Personify helps clients engage their constituents, increase revenue and optimise relationships.
“We seek to invest in leading vertically-focused software companies and are excited to welcome Personify to the Pamlico family,” says Pamlico Partner Eric Wilkins. “Our investment will allow Personify to accelerate core product innovation, while also expanding its existing offering to more broadly address the member-based and donor- centric nonprofit markets.”
Personify will maintain its headquarters in Austin, Texas.
