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Pembroke VCT and Channel 4 Ventures lead £3.5m investment in COAT

Pembroke VCT, a venture capital trust focused on backing early-stage businesses with exceptional founders and management teams, has invested a further £2 million into climate positive, luxury paint company COAT as part of a £3.5 million investment round also including Seedrs and a media-for-equity investment by Channel 4 Ventures.

COAT, which has been carbon-neutral since launch, continues to revolutionise and disrupt the home decorating industry by redefining the customer experience. 
The media-for-equity investment by Channel 4 Ventures gives COAT access to a premium TV audience in the UK, and the ability to raise awareness of its eco-friendly, disruptive business model amongst the British population. 
Since Pembroke’s initial investment in June 2021, COAT has more than doubled its customer numbers, building a strong base of over 68,000 home decorators. In less than a year, the team has tripled in size and continues to deliver a purchasing experience customers love. The COAT brand has gone from strength to strength and recently partnered with iconic British homeware brand, Heals.
The £3.5 million investment from Pembroke VCT, Channel 4 Ventures and Seedrs will support COAT’s rapid expansion, with the funds contributing toward scaling marketing efforts and further growing the team across its data, finance, customer service, marketing and sales functions.

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