With the support of majority shareholder Perceva Capital, SHARK, the leading French supplier of motorcycle helmets, has acquired Holding Trophy, owner of motorcycle clothing and accessories brands Bagster, Bering and Ségura.
Present in over 30 countries, Holding Trophy is the French leader with over 25% market share and a turnover of roughly EUR30 million in 2010, of which 20% comes from exports. The newly created group is exclusively dedicated to motorcyclist gear (clothing, gloves and helmets) and vehicle equipments (custom saddles, soft luggage, petrol tank, leg and hand grip covers).
This build-up acquisition for SHARK was orchestrated by majority shareholder Perceva Capital. Perceva Capital will subscribe to a capital increase with additional equity. At term, the group intends to intensify exports and boost R&D for the launch of new and innovative products.
Patrick François, President of SHARK, says: “The addition of Bagster, Bering and Ségura and their teams will enable SHARK to offer clients the largest and highest quality offer on the market. The acquisition positions our group as the French number 1 and European number 3 in motorcycle gear.”
As a reminder, Perceva Capital acquired SHARK in March 2011. SHARK is an internationally renowned company that designs innovative helmets offering a high level of performance and safety. The company has its own integrated production facilities with two factories producing more than 300 000 helmets each year and generated sales of 30 million euros in 2010. SHARK sells its products in more than 35 countries and exports 60% of its production to Europe, Asia, Canada, Brazil, Australia and South America.
Xavier Lépine (pictured), Partner with Perceva Capital, says: “Development is at the heart of our role as an investor. Providing the necessary capital will give a new momentum to these legendary brands and with the strength of SHARK internationally, we are convinced of the potential for growth both in France and abroad.”
