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Polaris invests in interior design company Menu

Polaris Private Equity IV (Polaris) is to acquire a majority stake in the Danish interior design company Menu A/S (Menu) from the Hansen Family.

Menu, which today supplies high-quality furniture, accessories and lighting to more than 40 countries, is headquartered in Copenhagen’s Nordhavn and has 63 employees.
 
Menu was established in 1978 and since 2012 has undergone significant repositioning, aimed at creating a stronger and broader interior design brand. Menu has transformed its product portfolio from solely catering to the retail segment by adding a range of furniture and lighting fixtures as well as modern accessories in the growing affordable luxury segment.
 
Menu’s global markets are seeing strong growth driven by, among other things, an increasing focus on products in the affordable luxury segment rather than traditional luxury products as well as the great popularity enjoyed by Scandinavian design and culture on the global scene.
 
“Menu has created a strong brand, an exciting pipeline of promising products and a company with significant and scalable development potential. We are convinced that Menu has the characteristics necessary to continue and accelerate the success in an attractive global market, and we look forward to taking part in the efforts to release this potential. We will do our part to create the right framework for sharpening the company’s internal processes and strengthening its product development and sales to allow Menu’s designs to reach even more professional and retail customers,” says Jan Johan Kühl, Managing Partner at Polaris.
 
”Menu has experienced fast-paced growth and a very positive development in recent years, and our markets offer attractive growth opportunities, which we look forward to leveraging in cooperation with Polaris. We are pleased to welcome a financially strong and professional owner whose extensive experience building other growth companies will contribute to strengthening our systems and processes, while offering valuable knowledge sharing in areas such as product development and sales. We are confident that Polaris is the right partner for Menu in the exciting phase we are now facing,” says Bjarne Hansen, CEO of Menu.
 
Menu’s management team continues, and several key employees will co-invest in the company in partnership with Polaris. The parties have agreed not to disclose the purchase price.

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