Polyvore, a user-generated fashion magazine, it has secured USD5.6m in series B financing from new investor Matrix Partners and existing investors Benchmark Capital and Harrison Metal C
Polyvore, a user-generated fashion magazine, it has secured USD5.6m in series B financing from new investor Matrix Partners and existing investors Benchmark Capital and Harrison Metal Capital.
The company has also surpassed four million unique visitors per month.
Polyvore previously raised USD2.5m in series A financing from Benchmark Capital, Harrison Metal Capital, Reid Hoffman (LinkedIn founder), and Nirav Tolia (Epinions co-founder). The company plans to use the additional capital to accelerate growth and to expand its engineering and sales teams.
Polyvore’s virtual styling tool allows people to mix and match products from any online store to create outfits and fashion collages.
"Polyvore has created one of the most innovative user-generated content sites on the web, perfectly blending content, community, and e-commerce in the apparel category," says Dana Stalder, general partner, Matrix Partners.
Polyvore outfits can also be embedded on blogs and shared on Facebook and Twitter.
"Polyvore is a powerful platform for generating authentic buzz for brands and products – think of Polyvore outfits as user-generated ads for the products they contain," says Polyvore chief executive Pasha Sadri.
