Arrowpoint Advisory’s Consumer team has advised one of the UK’s largest food businesses, Premier Foods plc, on its acquisition of The Spice Tailor, an Indian and South East Asian meal kits and accompaniments brand.
A FTSE 250 company, Premier Foods plc employs over 4,000 people operating across 15 sites around the UK. It supplies a range of retail, wholesale, foodservice and other customers with its iconic brands which include Ambrosia, Batchelors, Bisto, Loyd Grossman, Kipling, Oxo and Sharwood’s.
Founded by Anjum Anand and Adarsh Sethia in 2010, The Spice Tailor is particularly popular with consumers who enjoy scratch cooking and appreciate the strong authentic taste profiles the products deliver. As a result of the transaction, The Spice Tailor will benefit from increased levels of marketing investment to drive product awareness and household penetration, additional new product development resources, and access to Premier Foods’ commercial capabilities and strong retailer relationships. The Spice Tailor’s largest markets are the UK and Australia.
