Global beauty and wellness company Present Life has sold its brand Healist to leading US CBD lifestyle company Kadenwood.
In a simultaneous move Present Life owner The Craftory is investing in Kadenwood thereby creating a new partnership intended to disrupt the industry status quo.
“Healist’s mission is to help people defend their wellness against the challenges of modern life. Just 12 months after its launch, we have already built a successful business with national distribution across the USA, UK, & Brazil and have a loyal base of customers who love the brand. We are thrilled that this partnership with Kadenwood will enable Healist to offer a wider range of CBD products and benefits, supported by a vertically integrated supply chain and national advertising reach, to democratise access and help even more people,” says Camillo Pane – Executive Chairman & Co-Founder Present-Life
“Kadenwood and Healist share important brand values and we believe they complement our current portfolio bringing a new perspective on wellness that is focused on everyday benefit formulations. It’s imperative that we lead the way in providing transparent, safe and reliable products to consumers and Healist will help us expand that mission,” says Erick Dickens, Co-Founder and CEO of Kadenwood.
“Healist has deep, strong foundations in consumer insights, and understands Sleep, Calm and Relief like no other CBD brand. We will continue our partnership with this bold CPG challenger brand by investing in Kadenwood, as we view them as the perfect home for Healist,” says Elio Leoni Sceti, Co-Founder & Chief Crafter at The Craftory.