Princeton Equity Group, a Princeton and Dallas-based private equity firm focused on control investments in franchisor and multi-unit companies, has held the final closing of its Princeton Equity Partners II, at its hard cap of $575m, surpassing its $475m target.Â
Raised over a period of approximately five months, the fund was significantly oversubscribed with commitments from US and non-US investors, including endowments, foundations, fund of funds, sovereign wealth funds, family offices, insurance companies, and asset managers.
Princeton’s first fund raised $352 million in total commitments and held its final close in June of 2021.
Princeton is led by Co-founders and Managing Partners, Jim Waskovich and Doug Kennealey. The firm seeks partnerships with founders and management teams of leading franchisor and multi-unit companies across a variety of end markets.
Kirkland & Ellis LLP served as legal counsel, and Aviditi Advisors served as exclusive placement agent and advisor for the Fund.
