Briarcliffe Credit Partners, the New York-headquartered private credit placement agent, has acquired London-based Branch Advisory as part of its strategy to deepen relationships with institutional investors across Europe, according to a report by Bloomberg.
As part of the deal, Branch Advisory’s founder Rollo Wigan will assume the role of Head of EMEA at Briarcliffe and join the firm’s leadership team. Wigan brings extensive industry experience, having previously served as co-head of client advisory at BlueMountain Capital, alongside senior roles at Halcyon Asset Management and MKP Capital.
The acquisition comes amid a surge of consolidation within the alternative asset space, driven by accelerating investor demand for private credit solutions. Placement agents and fundraisers are increasingly seeking strategic partnerships and acquisitions to scale capabilities and broaden their geographic reach.
Recent deals highlight this trend, including Franklin Templeton’s acquisition of a majority stake in European private credit manager Apera Asset Management, and Man Group’s reported discussions to buy US credit specialist Bardin Hill Investment Partners.
Briarcliffe’s client roster features prominent names such as BC Partners Credit and Freeport Financial, the latter of which it recently supported in raising over $3.4bn in capital.
