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Private equity investor HIG Growth Partners invests in Centerfield Media Holdings

HIG Growth Partners, the dedicated growth capital investment affiliate of HIG Capital, has recapitalised Centerfield Media Holdings in partnership with the Company’s co-founders Jason Cohen and Brett Cravatt.

Centerfield is a digital advertising technology company that is focused on real time biddable media enabling the targeting and acquisition of high performing, high life time value customers for its clients across numerous industries. The Company leverages a proprietary and purpose-built end-to-end technology platform to automatically optimise each part of the customer acquisition, education and conversion process. This platform technology empowers Centerfield to identify and acquire customers across a variety of digital platforms, including search, display and others, at scale for its end clients.

Jason Cohen, Co-Founder and Co-CEO of the Company, says: “HIG’s investment will support our on-going investment in world-class technology and product offerings helping us to continue to deliver unparalleled results for our customers.”

Nik Shah, Managing Director at HIG Growth, says: “Centerfield has built multiple truly unique and highly differentiated advertising technology solutions which are delivering significant value to its customers across a wide variety of verticals. We are very excited to partner with Jason, Brett and the rest of the Centerfield team as they expand the Company’s product and service offering in existing and new industry verticals.”

Brett Cravatt, Co-Founder and Co-CEO of the Company, says: “Given their extensive digital media and ad technology investment experience, HIG is an excellent partner for Centerfield as we enter our next phase of rapid growth.”

HIG has previously invested in numerous digital media and advertising technology companies including Batanga, Boostability, Classmates, Escalate Media/Womenforum, Go2mobi, Grupo NZN, Intelius, REVshare, SpotXchange, Telescope and Triad Retail Media.

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