PSG, which specialised in partnering with software and technology-enabled services companies to capitalise on transformational growth, has made a strategic growth investment in Button, a mobile commerce optimisation and retail media platform.
The firm joins existing investors Redpoint Ventures, Norwest Ventures, and Icon Ventures, which will continue their partnership with Button.
Button helps drive more sales by sending shoppers to the place they are most likely to complete a purchase from, such as a retailer’s app or the right product page.
By leveraging AI to intelligently route users to an effective destination, Button helps affiliates, creators, and social commerce marketing programs drive higher conversion rates, increase mobile revenue, and deliver a more seamless shopping journey.
PSG’s investment will aim to enable Button to advance its product roadmap, bring new affiliate and creator commerce experiences to market faster, and support the growing demand for performance-based monetisation solutions.
Canaccord Genuity acted as financial advisor to Button.
