MUSO, a London-based data company that provides a complete and trusted view of global piracy and unlicensed media consumption, has secured a £3.2 million investment from Puma Private Equity.
MUSO has seen a 25% increase in general digital piracy year-on-year, when comparing H1 of 2021 to H1 of 2022. Its data is fast becoming a must have data-currency for entertainment companies and is already used by the likes of Amazon Studios, National Association of Theatre Owners (NATO), NOS, Lionsgate, MNRK (formally eOne Music), Sony Interactive Entertainment Europe, and more. MUSO’s technology measures hundreds of billions of visits to piracy websites each year and provides unrivalled consumption and audience data that allows rightsholders to better protect their content from piracy while also increasing revenues.
The investment will support the establishment of MUSO’s marketing function and larger build out of its sales teams in both the United Kingdom and United States.
Puma Private Equity offers growth capital and expertise to best-in-class, ambitious businesses across the UK, irrespective of sector, and works in partnership with management to help businesses scale and create long-term value.