OWYN (Only What You Need), a provider of plant-based protein beverages and other functional nutrition products, has closed a growth investment round led by Purchase Capital with participation from Hammock Park Capital LLC and existing investor PowerPlant Ventures.
Terms of the deal have not been disclosed.
Today’s news follows the acquisition of a majority ownership stake in OWYN last year by United Nutritional Brands, an affiliate of Purchase Capital—an investment firm led by Nicholas J Singer that provides patient capital for private and public companies. Proceeds of this latest funding round will be deployed to drive national expansion, increase distribution across top national retailers, grow OWYN’s online presence and eCommerce platform, and expand its advertising and marketing efforts.
In recent months, OWYN has focused on the launch of its Pro Elite High Protein Shake, the first plant-based protein shake to contain 35 grams of protein and zero sugar, and the successful expansion of its distribution into the largest national retailers and grocery stores, including Kroger, Publix, Target, Walmart, and Whole Foods.