qashqade, a specialist in allocation management, has appointed Kelley Gustafson as head of vlient relationship management. Based at qashqade’s headquarters in Zurich, she will work closely with CEO Oliver Freigang.
Gustafson brings close to 25 years of experience in fintech and a track record of building and leading client-facing organisations. She joins qashqade from EWM Global, where she was part of the leadership team that grew the firm from a start-up into a global leader in incentive compensation administration.
Most recently she served as EWM’s Chief Compliance and Risk Officer, a role she held for almost five years, having previously been Chief Client Officer and Head of Client Relationship Management. Across these positions she developed deep expertise in deferred compensation, alongside a genuine passion for client satisfaction, leadership and mentoring.
In her new role, Gustafson will be responsible for managing qashqade’s existing client relationships and for expanding the company’s client base across EMEA, ensuring that every client gets the very most out of the platform as their operations grow and evolve.
Engineered in Switzerland by private markets experts, qashqade’s allocation management platform helps GPs, LPs and fund administrators handle increasingly complex allocation workflows with accuracy, transparency and confidence. By replacing manual, spreadsheet-driven processes with a purpose-built engine, qashqade automates and validates allocation and fee calculations across all capital flows including waterfalls, fees and carried interest in a fully auditable environment. The company serves a global client base from offices in Zurich, New York, London and Budapest.
