Insider, a marketing platform for the delivery of individualised, cross-channel customer experiences, has secured an additional investment of up to $105 million from existing investors, Qatar Investment Authority and Esas Private Equity.Â
Insider, a marketing platform for the delivery of individualised, cross-channel customer experiences, has secured an additional investment of up to $105 million from existing investors, Qatar Investment Authority (QIA) and Esas Private Equity.
The investment takes Insider’s total funding to $274 million.
Insider’s aim is to help brands deliver “unforgettable, individualised experiences that customers love”, while helping marketing specialist simplify and consolidate the customer experience tech stack into a single platform that delivers the “fastest time to value (TTV) and lowest total cost of ownership (TCO)”.
