PE Tech Report


Like this article?

Sign up to our free newsletter

The Recreational Group makes key acquisitions


The Recreational Group (RG), a US provider of residential and commercial recreational surfacing product, has acquired three specialist turf distribution and installation companies. 

The companies are Turf Factory Direct, a national distributor of artificial turf, EasyGrass, a supplier and installer of artificial turf products in South Florida, and Synthetic Grass Pros, a distributor and installer of turf in the Dallas-Fort Worth and Houston markets. 

“The fragmented recreational surfacing space needs a consolidator to bring consistent quality and service to the market. RG is that consolidator of choice,” says Ron Bennett, President and CEO of RG. “Easy Grass and Synthetic Grass Pros are the preeminent artificial turf providers in their respective markets. Adding regional presence under our umbrella allows RG to better serve wholesale and retail customers in the strategically important areas of Florida and Texas. Turf Factory Direct is a superb outlet for distributing our turf products to material-only customers, with direct-from-the-manufacturer service and pricing.”

RG offers a diverse line of American-made surfacing solutions including XGrass, Tour Greens, VersaCourt and SwissTrax. The company designs, manufactures and installs premier products that promote a healthy, active lifestyle for top athletic facilities, nationally respected educational providers, elite golfers and innovative landscape professionals.

Founded in 2010 by Chandra Hall, Turf Factory Direct is a nationwide distributor of artificial turf for all applications, including landscape and sport applications for both residential and commercial uses. Hall will remain on as President of Turf Factory Direct. 

Raul Martinez and Manny Modrono established EasyGrass, LLC in 2008 as South Florida’s leading supplier and installer of artificial turf products. EasyGrass is an innovative and dynamic force in the region and an outstanding corporate partner to municipalities and organisations across Miami-Dade County. Martinez and Modrono will continue to run the day to day operations of EasyGrass.

Synthetic Grass Pros has grown into the leading supplier and installer of artificial turf products in the Dallas, Fort Worth and Houston markets by providing efficient turnkey installation as well as supplying material locally in the three metro areas. Tim Dvorak and Kimberly Van Buren, who created the company in 2009, will continue to run the day-to-day operations of Synthetic Grass Pros.

“The recreational space is a rapidly growing industry, and because of the leadership and vision of Chandra, Kimberly, Tim, Raul and Manny and the experience and resources our partnership brings to the table, RG is poised to continue to lead the market and expand,” says Bennett. “This senior management team is among the best in the business. That continuity makes these deals the ultimate win-win.”

RG is actively seeking to add regional installation companies, dealerships, manufacturing entities and brand names to enhance the organisation, allowing them to increase efficiencies and service customers with better pricing with a local touch.

Like this article? Sign up to our free newsletter