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Red Robot Labs nabs USD8.5m in series A funding from Benchmark Capital

Newly-launched, location-based mobile gaming start-up Red Robot Labs has raised USD8.5 million in funding led by Benchmark Capital. Benchmark’s Mitch Lasky will be joining the company’s board of directors.

 

Shasta Ventures and existing investors Rick Thompson, co-founder of Playdom, and Chamath Palihapitiya, former Facebook executive, also participated in the Series A funding round. The company will use the financing to accelerate studio growth, propel development of their R2 location gaming platform, build third party studio partnerships, and deliver the most sophisticated and engaging games for mobile devices.

"Benchmark is focused on helping great entrepreneurs build successful companies," says Mitch Lasky (pictured), general partner at Benchmark Capital and new member of Red Robot’s Board of Directors. "The team at Red Robot has created the most compelling combination we have seen of innovative game play and location-based social applications. We are extremely excited to invest in what we believe to be a huge market opportunity for location-based mobile gaming."

Last month at Penny Arcade Expo (PAX) in Seattle, Red Robot Labs unveiled its inaugural location-based, massive multiplayer online mobile game, Life Is Crime, in which players collaborate and compete to commit virtual crimes at real locations. Over the PAX weekend the Convention Center location was the scene of more than 20,000 crimes, over 1,000 hospitalised criminals, USD1M in contraband trafficked, and USD35M robbed, stolen and laundered.

"We recognised the enormous opportunity presented by location gameplay on mobile devices — location games are very sticky. We’ve developed a significant game and platform strategy that appeals to both core gamers and casual audiences seeking a high quality social gaming experience built around their daily routines," says Mike Ouye, CEO and Co-Founder of Red Robot Labs.

Existing investor and co-founder of Playdom Rick Thompson believes: "Red Robot Labs has nailed the full potential of the proliferation of smartphones with Life Is Crime. With this recent funding, Red Robot Labs is poised to continue capitalizing on mobile’s capacity for location gaming and social networking through the development of new games. Both Life Is Crime and Red Robot Labs’ R2 platform will themselves become the standard by which others are judged."

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