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Ropes & Gray advises Bridgepoint on sale of ITG

Global law firm Ropes & Gray has advised Bridgepoint Development Capital – another new client for the firm – on its sale of Inspired Thinking Group (ITG), a UK-headquartered technology-led provider of outsourced marketing services, to Equistone Partners Europe. 

ITG helps global brands and retailers, such as Heineken, Audi and Puma, to deliver their multi-channel marketing more efficiently and effectively, utilising its proprietary software platform, “MediaCentre”. The financial terms of the deal, which was announced on 10 October, have not been disclosed.
The Ropes & Gray team was led by London-based private equity partner Helen Croke. Other members of the team included private equity associates Phil Fogarty and Karla Aglugub, both based in London.

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