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Rosetta founder Chris Kuenne launches private equity firm

Chris Kuenne, who founded digital marketing agency Rosetta in 1998 and sold it to Publicis Groupe in 2011 for USD575m, is retiring from the company to launch Rosemark, a private equity firm.

Kuenne (pictured) also intends to focus on his teaching of high-tech entrepreneurship at Princeton University.
In growing the company over 15 years, Kuenne created the first consulting-centred digital agency focused on personalised life cycle management
In his new role as founder and CEO of Rosemark Capital Group, Kuenne plans to bring both financial support and operational experience to the firms in which Rosemark will invest. 
"It's a huge differentiator in the marketplace," he says. "Each of our general partners has founded and run successful businesses, and will bring that insight and capability to each of our portfolio companies."
Rosemark will specialise in firms that are IP-centred and tech-enabled and could scale through building out their sales and marketing capability.
Rosemark will focus in the financial services, healthcare and business services verticals, where each of the general partners has direct experience: Seamus McMahon co-founded Novantas, which applied data analytics to financial services; Paul Gilbert is founder and CEO of MedAvante, a provider of clinical trials to pharmaceutical companies; and Ken Traub founded voice-recognition technology company Voxware, in addition to reviving ABNH, a pioneer in anti-counterfeiting technology.  

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