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SalaryFinance closes GBP40m investment round

Employee benefits firm SalaryFinance has completed a GBP40 million funding round (subject to Financial Conduct Authority approval) led by Legal & General with founding investor Blenheim Chalcot also participating.

SalaryFinance specialises in technology to help employees improve their financial health, consolidate debt and start saving. This investment signals growing recognition of the impact that financial concerns have on work and life, and the potential of workplace benefits to improve the lives of employees.
With 17 million UK employees having less than GBP100 in savings the problem is stark. Leading employers are recognising this and adopting solutions like SalaryFinance to transform their employees’ financial health, boost engagement and help employees be more effective at work. The company’s clients now cover most employment sectors in the UK, including Dunelm, Timpsons, Worldpay, Ageas, Saga, Hays, Agilisys, E.ON and the London Borough of Hackney. In the last quarter, SalaryFinance has agreed launches with organisations employing over 600,000 staff, including the employees of Legal & General.
Enabled by this funding, SalaryFinance has launched its Financial Wellbeing Hub, the most comprehensive suite of financial education, products and services available in the market. The Financial Wellbeing Hub enables SalaryFinance customers to make a positive change to their financial circumstances in two key ways. First, by helping employees better understand their financial situation through unbiased online financial education content, budgeting tools and credit score checks. Second, by enabling people to take action to improve their finances through salary deductible savings and low interest loans. SalaryFinance make this platform available to employers at no cost or liability.
Part of the investment will support the company’s international expansion. Currently headquartered in London, the company first plans to move into the U.S. market, with other territories to follow. The UK is a world leader in workplace financial wellbeing, so SalaryFinance’s expansion will involve taking the positive lifestyle and societal benefits it is delivering in the UK to other countries with a similar need. More details on the expansion will be announced in 2018.
Asesh Sarkar, CEO of SalaryFinance, says: “This investment marks the completion of the first phase of our long term plan, proving that finance can be delivered in a socially progressive way. We looked far and wide for the right investment partners who share in our focus on business with social purpose, and we are delighted to have Legal & General on board alongside Blenheim Chalcot. This investment now gives us the ability to take our growth to the next level, allowing us to launch into new and exciting product areas, such as savings. Our market leading Financial Wellbeing Hub is just the first step.”
Bernie Hickman, CEO of Legal & General Insurance, says: “Financial wellbeing lies at the heart of Legal & General’s business. We provide workplace pensions for 2.4 million customers, Group Protection benefits for 2 million UK employees and Protection cover for over 5 million individuals. We want to help our customers and our employees manage and improve their financial health, using technology to make it easy to access a range of great value products and services. I am excited by the opportunity to work in partnership with SalaryFinance to broaden out and scale up this already successful and socially useful business, improving the financial wellbeing of many more people. This investment will be part of the newly created Legal & General Insurance Fintech business that brings together the many benefits and strategic advantages that Legal & General enjoys with the fast pace, technology first, customer centric approaches of successful digital startups, such as SalaryFinance.”
Dan Cobley, Chairman of SalaryFinance and partner at Blenheim Chalcot, says: “Blenheim Chalcot is delighted to partner with Legal & General in the next phase of growth for SalaryFinance, another exciting fintech business that began life in our Hammersmith venture builder.”

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