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San Francisco Equity partners acquires Japonesque,

Private equity firm San Francisco Equity Partners (SFEP) has acquired a majority stake in beauty company Japonesque.  

SFEP is partnering with current Japonesque owner Karen McKay, an industry leader in the beauty tools category, to capitalise on the extraordinary momentum in the business.

Japonesque is a company with a deep heritage of creating cutting edge beauty products inspired by the professional makeup tools used in Kabuki theatre in Japan. Japonesque’s product line includes makeup brushes, eyelash curlers, tweezers, makeup cases and other beauty accessories. The company has recently launched into color cosmetics with great receptivity from retail partners, consumers and professional makeup artists. The collection combines high-impact fashion color with pro performance, flawlessly refined complexion formulations. The unprecedented color and long wear textures are housed in one-of-a-kind luxurious packaging. Japonesque products can be found at leading retailers in the prestige beauty, drug, and mass channels. 

“Japonesque has experienced tremendous growth over recent years,” says Scott Potter, Managing Partner at San Francisco Equity Partners. “Karen and Japonesque are recognised leaders in the beauty category and we look forward to providing Karen with the financial, strategic and operational support to capture the exponential growth opportunities in front of the company.” 

“We were seeking a partner to help Japonesque fully capitalise on the recent expansion of our distribution channels and the increasing demand for our beauty program. Given SFEP's proven track record of working with consumer growth companies at a similar stage of development such as Method Home, Yes To, and ICU Eyewear, they were an obvious choice for Japonesque,” says Karen McKay, President and CEO of Japonesque. 

Aspect Consumer Partners, LLC acted as exclusive financial advisor to Japonesque in connection with the transaction. 

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