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San Francisco Equity Partners acquires majority stake in frozen foods brand Brazi Bites

San Francisco Equity Partners (SFEP) has acquired a majority stake in Portland-based Brazi Bites, a US producer of naturally gluten-free Brazilian-style cheese bread.

The new partnership aims to develop new business around the strength of the Brazi Bites founding team that has been leading a movement among consumers toward authentic, ethnic, better-for-you frozen foods offerings.
 
“San Francisco Equity Partners is the ideal partner for Brazi Bites based on their experience guiding authentic consumer brands to a broader audience,” says Junea Rocha, Co-Founder and CEO of Brazi Bites. “The popularity of our Brazilian Cheese Bread line has positioned the company well to expand into adjacent categories. Over the next few years, Brazi Bites will become a platform for delicious, better-for-you Latin American foods. We are excited for this new partnership to accelerate the distribution growth for our current product offering and pursue the numerous growth opportunities for our brand.”
 
Brazi Bites was born in the kitchen of husband-and-wife team Junea and Cameron using a traditional family recipe for “Pão de Queijo,” a staple Brazilian snack that is wildly popular throughout South America. Their products are naturally gluten-free, made with only high-quality, simple ingredients and authentic tapioca flour from Brazil. Brazi Bites can be enjoyed anytime as a snack, appetizer or alongside your favourite meal.
 
Brazi Bites has emerged as a key player in the food industry’s rapid evolution towards “clean-label,” offering wholesome products that are convenient and delicious. Their product line is available at over 6,000 stores nationwide, including Whole Foods, Sprouts, Kroger, Costco, Wegmans, Publix, Target, Safeway and more. They are also launching at Loblaws in Canada, August 2018.
 
“Brazi Bites is a trendsetting brand at the forefront of the ‘freezer revolution’ and their growth within the industry reflects that,” says Scott Potter, Managing Partner, San Francisco Equity Partners. “Junea and Cameron have done an impressive job in building an authentic brand with deep consumer connection. We look forward to leveraging our resources and network in partnering with them for their next stage of growth.”

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