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Satori Capital invests in consumer products company Redbud

Satori Capital, a Texas-based multi-strategy investment firm, has invested in Redbud Brands, an Austin-based company focused on creating, incubating, and commercialising “better-for-you” consumer packaged goods.

As consumers continue to show an increasing preference for healthier and more beneficial products, Redbud identifies ideas that meet the “better-for-you” criteria in the food and beverage, health and wellness, beauty and personal care, and pet sectors, and pursues those that it believes can evolve into transformative, valuable, and sustainable market leaders. Unlike many traditional venture capital funds, Redbud provides its portfolio companies with a shared services infrastructure and offers guidance through critical early-stage milestones, then accelerates the growth of the most promising brands.

Redbud’s portfolio currently includes more than ten businesses that have either been launched or are soon to launch. These brands include SunDaze, a low sugar, “better-for-you” fermented juice-based cocktail brand, and NAPJITSU, a supplement line designed to enhance performance and productivity.

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