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Sentinel Capital Partners acquires L2 Brands

Sentinel Capital Partners, a private equity firm that invests in promising mid-market companies, has acquired L2 Brands, a designer, manufacturer, and marketer of custom apparel and headwear for the collegiate, destination and leisure, and corporate markets. 

Financial terms of the deal have not been disclosed.

With a heritage dating back more than 30 years, L2 Brands creates customized products that connect consumers with the schools, destinations, and traditions they love. Since its founding in 1991, L2 Brands has grown into a diversified business with a successful history of long-term profitable growth. L2’s two brands—League and Legacy—offer widely recognised lines of premium apparel and headwear.

Sentinel has previously made significant investments in the consumer products and specialty apparel sector, including Careismatic Brands (formerly Strategic Partners; a provider of scrubs and medical uniforms), GSM Outdoors (a provider of branded products for the hunting, sport shooting, and outdoor enthusiast market), Holley Performance Products (a provider of high-performance automotive aftermarket products for car and truck enthusiasts), and RefrigiWear (a provider of industrial workwear for low temperature environments).

BMO Capital Markets served as financial advisor to Sentinel.

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