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SFW Capital Partners invests in DaySmart Software

Private equity firm SFW Capital Partners (SFW) has made an investment in DaySmart Software, a provider of business management software and workflow solutions to consumer facing small and medium sized enterprises.

SFW is partnering in this investment with DaySmart’s co-founders Mark and Chris Jackson, who currently serve as the president and vice-president, respectively, of the company.
SFW’s principals have supported some of the most successful and well-regarded companies in the analytical information and workflow solutions sectors, including AGDATA, MD Buyline, Buyers Laboratory, Telephia and IAG Research.
With SFW’s support and resources, DaySmart plans to make significant investments to enhance its sales and marketing capabilities, develop new products, enter new markets, and meaningfully accelerate growth.
DaySmart offers software and supporting services that provide owners and managers of small, consumer-focused service establishments the information and workflow capabilities required to operate their businesses effectively. Its solution offers a broad range of functionality covering all the key aspects of managing these businesses including appointment scheduling, customer information management, employee scheduling, payroll, and product inventory management, among other features.
DaySmart’s customers include tens of thousands of salons, spas, and pet groomers. The company’s solution facilitates the workflows and information needs of a user base in excess of 50,000 consumer service professionals.
“DaySmart fits perfectly with SFW’s investment focus on businesses that offer critical workflow, information, and decision support solutions,” says SFW’s Omair Sarwar, who will be a member of the DaySmart board of directors. “We look forward to partnering with Mark, Chris and the DaySmart management team to build on and extend the success of the company.”
“We are extremely excited to be partnering with the SFW team,” say Mark and Chris Jackson. “After a thorough process evaluating a breadth of investment partners, we feel strongly that SFW’s relevant experience supporting the growth and development of software and information businesses, their deep knowledge of our company and markets and their strong industry-specific network will best position DaySmart for accelerated growth and development.”

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