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Shamrock Capital makes strategic investment in AnswerLab

AnswerLab, an independent UX research firm, has secured a strategic investment from Shamrock Capital, a Los Angeles-based investment firm specialising in media, entertainment, communications and related sectors. 

The investment will drive continued growth and expansion of AnswerLab’s service offering and team as it seeks to deliver critical insights for enterprises looking to improve engagement, reduce costs and increase conversion on their digital products.
Founded in 2004 by CEO Amy Buckner Chowdhry, AnswerLab helps enterprises with their digital transformation efforts by offering research services in digital strategy, optimisation and measurement across the product development lifecycle. With its suite of research methods, consulting services and flexible engagement models including large-scale centres of excellence, AnswerLab helps leading global brands scale the impact and influence of their digital product development efforts. This year, as UX research has become core to product development for companies seeking to invest more in digital transformation, the firm has experienced strong momentum and outperformance, with over 50% year-over-year revenue growth and a growing client base that includes highly influential, global companies, such as Google, Meta, Amazon, American Express, Paypal, Airbnb, Genentech, and Fedex.
In parallel with Shamrock’s investment, AnswerLab is establishing a Board of Directors, which will include Buckner as well as Shamrock Partner Laura Held and Vice President Alicia Zhu. Held, who brings deep industry experience to the board, also currently serves on the board of directors of Highwire, VidMob, EDO, Adweek, Bayard and Wpromote, and previously held positions with The Walt Disney Company, The Carlyle Group and Credit Suisse. In her role at Shamrock, Zhu serves as a director of EDO and Skillable and has supported other Shamrock Capital investments including Ad Results Media and Pixellot.

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