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Sierra Ventures adds Al Campa as partner

Sierra Ventures, an enterprise-focused venture capital firm, has appointed Al Campa as partner.

 
Campa (pictured) brings over 25 years of entrepreneurial, leadership and marketing experience to Sierra, including expertise in SaaS, CRM, social, talent management, business intelligence and analytics.
 
Prior to joining Sierra, Campa held positions in some of the most innovative and successful technology companies, including Taleo, JasperSoft, Actuate, Sybase and Sun Microsystems.
 
As partner, Campa is responsible for helping Sierra’s portfolio companies scale up with inventive business strategies and go-to-market plans, helping to identify the next phase of entrepreneurs with big ideas that can capture large markets, and fostering even tighter collaboration between Sierra’s portfolio companies and its council of Fortune 1000 CIO advisors.
 
“Al’s experience as an entrepreneur and senior executive is a great asset to Sierra as well as our entrepreneurs,” says Tim Guleri, managing partner, Sierra Ventures. “He has experience at all stages of growth from start-up to USD1bn in revenues, across a wide range of industries, and we are excited that he has joined Sierra as we drive our next phase of growth.”
 
Prior to joining Sierra, Campa was chief executive of Reachable, a social CRM company. Prior to that he was chief marketing officer of Taleo where he was responsible for the global direction of Taleo’s marketing strategy and operations, ultimately leading to a USD1.9bn acquisition by Oracle. Before Taleo he was the founding CEO of JasperSoft, which pioneered open source business intelligence. Campa helped drive Actuate from start-up to public company as vice president of marketing. Campa also helped grow Sybase and Sun Microsystems to over USD1bn in revenues as part of the management teams. He started his career at IBM. 

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