Private equity firms Silverfleet Capital and August Equity have selected LexisNexis InterAction as the firms’ Client Relationship Management (CRM) solution.
InterAction helps firms to streamline contact and company information stored in disparate knowledge and data sources and provides a truly integrated approach to contact and prospect information management.
Relationships with deal contacts, advisors and industry experts are considered to be some of the most valuable assets that private equity firms hold. Recognising the importance of having this valuable information held in a central and secure place, August Equity and Silverfleet Capital have chosen to implement InterAction to consolidate company and contact information into one easily accessible database to share contact and deal information amongst their teams.
Silverfleet Capital is a European private equity firm specialising in mid-market buyouts and buy and build investment strategies. It has a EUR670 million fund to invest in businesses with an enterprise value in excess of EUR75 million, with a “sweet spot” of between EUR100m and EUR300m. With 25 year’s experience of backing ambitious management teams in the business & financial services, healthcare, manufacturing and retail, leisure and consumer sectors in Europe, Silverfleet Capital had a wealth of invaluable customer and deal information at its disposal. Recognising the value of having a single, integrated system to track and manage all client, deal and relationship data, Silverfleet chose to implement LexisNexis InterAction as the firm wide CRM system.
Darren Jordan (pictured), Chief Financial Officer, Silverfleet Capital says: “Silverfleet Capital has a rich heritage spanning more than two decades, and with that comes a multitude of data, which in today’s market where relationships are more important than ever is an extremely valuable asset. InterAction has consolidated information across our offices in London, Paris, Munich and Chicago, and with just a click of a button, teams are now able to discover and leverage relationships held by the firm to land the next new deal.”
August Equity, an independent private equity firm, invests between GBP10 to GBP25 million in UK based companies through majority controlled MBO’s and finance ambitious organic growth and acquisition programmes. The deal team operates out of the UK and all IT is outsourced, making it important that the firm’s CRM solution integrates easily with other IT systems and does not require on-site support or maintenance.
Tim Clarke, Partner, August Equity says: “The private equity market has developed into a much more people focused model of late. Building relationships with investors, operators and advisers is key to our business success, and a tool which allows us to manage those relationships and record developments, ensuring the team are kept up to date, is invaluable to us.”
