SnapApp, provider of an SaaS platform used by B2B marketers to create, publish, and measure interactive content, has closed USD10.2 million in additional funding from its principal investor, Providence Strategic Growth, the growth equity affiliate of Providence Equity Partners.
The Series B round follows a period of sustained and rapid growth for SnapApp over the past two years as interactive marketing has increasingly become a must-have for modern marketers.
Founded in 2011, SnapApp empowers marketers to create personalised interactive experiences that accelerates leads, activates buyers through the funnel, and unleash growth. Its interactive content creation platform easily lets marketers create engaging experiences for their audiences, directly integrating into top marketing automation tools, all without the need for developer resources.
“Marketers are under tremendous pressure to meet increasingly aggressive business goals – the old playbook is not getting it done,” says Seth Lieberman, CEO and founder of SnapApp. “In a buyer-centric world, marketers need to deliver dynamic experiences that generate real one-to-one conversations with their prospects that accelerate pipeline creation and revenue. SnapApp’s platform makes that vision a reality for thousands of marketers who are driving hundreds of millions of dollars in pipeline through interactive experiences on our platform.”
This investment will be used to support SnapApp’s strategic growth initiatives, including accelerating product development and innovation, sales growth, and potential acquisitions.
“We are thrilled to help drive SnapApp’s incredible growth and look forward to continuing to work with Seth and his team to realise their many opportunities,” says Mark Hastings, managing director and head of Providence Strategic Growth. “Interactive content has gone from a niche market to a requirement, and is now a cornerstone for successful marketing teams at companies of all sizes. SnapApp is rightfully recognised as the interactive content platform of choice for B2B marketers and we are excited about their potential for continued growth.”