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SocialFlow secures USD10m in series B funding round

Social media marketing company SocialFlow has secured USD10m in a series B funding round.

 
Fairhaven Capital led the round and was joined by existing investors SoftBank Capital, RRE Ventures, AOL Ventures and Betaworks, as well as new investors kbs+ Ventures and Rand Capital.
 
SocialFlow will use these funds to accelerate its range and reach, expand its product portfolio and further develop its partner base as the market for intelligent social network engagement and analytics platforms expands.
 
SocialFlow co-founder and chief product officer Frank Speiser developed the company’s proprietary technology to enable brands, agencies and publishers to actively follow conversation flows across social networks, selecting the right points of engagement with key audiences for when they are most likely to be motivated to action. More than 70 enterprise customers across publishing, consumer products, retail, automotive, hospitality and more use SocialFlow’s Cadence and Crescendo platforms as a central part of their social media publishing and digital marketing engagement strategies.
 
"In the past year, we have seen a significant change as companies integrate social media marketing into their overarching business goals and make it a lynchpin of their ongoing customer acquisition, engagement and loyalty programs," says SocialFlow chief executive Missy Godfrey. "With the support and partnership of Fairhaven Capital and our existing investors, SocialFlow has the resources to take full advantage of the tremendous market opportunity to help companies develop meaningful relationships across all social networking platforms."
 
Rudina Seseri, partner at Fairhaven Capital, says: "As social media becomes the de facto mechanism for brands to communicate, the ability to analyse and act upon this information in real time will be critical. SocialFlow’s innovative approach, established mindshare with brands and publishers, and clear technological leadership has enabled it to rapidly move this market forward and to create real value for its customers and partners."

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