PE Tech Report


Like this article?

Sign up to our free newsletter

Sona raises a USD7m seed round led by Gradient Ventures

Sona, the all-purpose ‘people operating system’ providing deskless workers with an easy-to-use platform for managing everything work-related, has raised a USD6.8 million seed round. The round was led by Google’s Gradient Ventures and comes just four months after the company’s pre-seed raise.

Created for industries that employ deskless shift-based staff – such as health and social care, retail, hospitality, and the voluntary sector – Sona lets employees access vital functions such as scheduling, shift allocations, attendance records, and one-to-one and one-to-many communication with a tap.

The London-based startup has now raised an aggregate of USD9 million since August 2021. It will use the investment to triple its team, with a particular focus on engineering and product development, and to continue its strong growth trajectory. 

Prominent new angel investors in the round include Anthony Danon (Partner at Cocoa), Maximilian Bittner (CEO at Vestiaire Collective), Graham Paterson (Product Partner at Connect Ventures), Andrej-Nicolai Henkler (CEO at Leblon Capital), Invested (Anna Brandt and Noor van Boven), and Sri Pangulur.

Existing investors also participating include Monzo founder, Tom Blomfield, early-stage VC Speedinvest, Andy Leaver (Operating Partner at Notion Capital), Lorenzo Franzi (Partner at Flash Ventures), and several partners from Novator Partners. In addition, Asif Moosani (Investor at Gradient Ventures) and Markus Lang (Partner at Speedinvest) are joining Sona’s board.

Like this article? Sign up to our free newsletter