SPLIO, a SaaS-based customer experience software company, has secured a EUR10 million fundraising supported by three funds – Digital Ambition Fund, BNP Paribas Développement and Amundi Private Equity Funds.
Digital Ambition Fund is managed by Bpifrance under the Future Investment Program led by the Commissariat-General for investment (CGI).
Leveraging its relationship with over 500 customers in the retail and luxury goods sectors, SPLIO developed SPRING, the first cloud-based CEM platform dedicated to retailers.
In 2015, SPLIO generated a turnover of EUR16 million.
The goal of SPLIO’s new management team, put in place by the founders, will be to capitalise on the company’s existing customer base, its technological lead and time-to-market, to achieve market leadership in the retail segment.
Raphaël Jore, president and co-founder of SPLIO, says: "15 years of self-funded and profitable development had established SPLIO as a leading player in the field of multi-channel campaign management. This fundraising will allow us to accelerate our growth, widen our ambitions and deploy our new platform."
"Obviously, SPLIO comes at the right time, in the right place, with the right offer,” adds Mireille Messine, CEO of SPLIO. "This increase in capital will enable us to structure SPLIO for growth, strengthen our technological edge and build awareness on our suite, SPRING. Such investments will allow us to quickly acquire a leading position in SaaS-based customer experience management solutions."
"We were impressed by SPLIO’s self-financed development, and longstanding commitment to global expansion as they were able to open sales offices in five different countries, including China,” says Delphine Larrandaburu, investment manager at BNP Paribas Développement. “For us, this is an incredible testament of SPLIO’s quality of execution, and a very good augur for their ability to expand and industrialise their business model in the coming years."
"We are delighted to support SPLIO for the next phases of its development in this highly dynamic sector. We believe that SPLIO has reached critical mass, and that its new SaaS platform, SPRING, will reinforce its position as a key player in the consolidation of this ecosystem,” says Frédéric Lebrun, investment manager at Bpifrance.
