SPORT BUFF – a specialist in gamification and on-screen engagement – has attracted a further $2.5million of global investment in its seed round of funding, following successful pre-seed funding in February 2021.
Among the fresh investors in SPORT BUFF are Sport Republic (UK), Longboard Capital (US), Calvert Drive (NZ) and Intrepid Ventures (CY), alongside personal investment from a number of individuals including Matthew Benham, owner of English Premier League club, Brentford FC.
SPORT BUFF graphics fit around the original coverage and broadcaster’s layout to give viewers extra information, engagement and interaction – through posts, polls and quizzes – that enhance their enjoyment and understanding and allow them to win rewards and prizes. Broadcasters who use BUFF are proven to be able to increase viewing time, capture valuable data and drive greater engagement with their viewers, as well as create new on-screen sponsorship assets, helping them to better engage, retain and monetise their audience.
