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Sticky brings in USD3m from European tech investors

Media technology company Sticky has closed a USD3m funding round with European tech investors Conor and Northzone.

 
Sticky claims that over 50 per cent of online impressions are never seen, while 30 per cent of those impressions that are considered “viewable” (in-screen) are also never seen. Sticky is designed to get inside the eyes of a consumer showing a client whether their ad is actually seen or not.
 
Sticky’s growing list of clients includes P&G, L’Oreal, McDonalds, and GroupM, among others.
 
"With the Sticky Platform, brand advertisers will be able to optimise their campaigns and increase their ROI. Sticky technology will become a must-have in a world of ever increasing competition for attention, where online brand advertising has been left without quality measurement tools for much too long. Sticky has the potential to be the global leader in this category and we are thrilled to be backing them,” says Jarkko Penttilä, partner at Conor Venture Partners.
 
Mathias Plank, founder and chief executive of Sticky, says: “We are looking forward to working with leading tech investors Conor and Northzone. Tapping into their wealth of experience will take us to the next step in becoming global leaders. Sticky has the potential to revolutionize this industry. Our mission is to help clean up the digital wasteland of advertising.”

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