Private equity firm Swander Pace Capital has completed its acquisition of Swanson Health Products (Swanson), an online and catalog marketer of Swanson-branded and third-party healthy living products.
Swanson, based in Fargo, North Dakota, carries over 27,000 health and wellness products sold under its own and third-party brands, including vitamins, minerals, supplements, sports nutrition, natural food, and beauty products. The family-founded business reaches consumers through its significant e-commerce operations as well as its catalog. In addition to its North American base, Swanson services consumers globally through online operations and distributors in 51 countries.
“Swanson has established itself as the leader in online and catalog marketing of healthy living products,” says Corby Reese, a managing director at Swander Pace Capital. “The company is extremely well-positioned to take advantage of trends in healthy living, natural and organic lifestyles, and a more active, ageing population. We look forward to partnering with the Swanson team to accelerate the company’s growth.”
Started in 1969 by Leland Swanson, Swanson has grown from a small family-run business to a worldwide leader in natural health products with more than 650 employees across three facilities in the United States.
“We couldn’t be more proud to partner with a company like Swanson, with its respected brand, world-class products, and devoted customer base,” adds Heather Smith Thorne, director at Swander Pace Capital. “Swanson has a deep understanding of what health-conscious consumers want and offers a broad assortment of relevant, high-quality products which are delivered seamlessly and supported by excellent customer service.”
