DiscoverOrg, a B2B sales and marketing data provider majority owned by private equity firm TA Associates, has acquired RainKing in a cash transaction.
“The path to rapid revenue growth is paved with highly accurate, actionable, and predictive sales and marketing data, and the combination of RainKing and DiscoverOrg means that our joint customer base has access to an extraordinary portfolio of data, contextual buying insights, and predictive intelligence,” says Henry Schuck, DiscoverOrg CEO. “We are building a company that is to sales and marketing intelligence what Salesforce is to CRM.”
Starting immediately, new data will be brought into both platforms, and both sets of customers will see an increase in the number of companies, contacts, and buying triggers that they can access. Over time, DiscoverOrg will bring together the best features of each platform to maximise the value customers realise.
Both RainKing and DiscoverOrg were founded in 2007, have earned multiple consecutive rankings on the Inc 5000 list, and leverage in-house research teams to verify data – guaranteeing an unparalleled level of accuracy in the market. Customers are able to quickly identify their target accounts, predict and prioritise them based on their likelihood to purchase, and directly connect with the right buyers at the right time with verified direct-dial numbers, email addresses, and organisational charts.
“As the market continues to move toward account-based engagement built on a deep understanding of buying centres, investing in high quality data has become even more critical,” notes John Donlon, Sr Research Director at SiriusDecisions, a leading analyst and advisory firm. “Simply relying on information scraped from the web is not enough to succeed, but leveraging human-verified sales and marketing intelligence gives organisations a distinct advantage in all aspects of revenue generation.”
“Our vision for RainKing has always been to build the world’s most accurate database to drive our customers’ growth,” says John Stanfill, RainKing CEO. “By joining forces with DiscoverOrg, we will realise that goal more quickly and more effectively than we would have independently.”
