Talis Capital has co-led an additional funding round along with Credo Ventures into leading price management, optimisation and CPQ SaaS provider, Price f(x).
Price f(x) has now raised a total of USD8.3 million on the back of its most successful year, having doubled the number of customers it serves. Price f(x) has also successfully established a market presence in the US and Asia Pacific with new offices in Chicago, IL and Brisbane, Australia.
Managing Partner of Ventures at Talis Capital, Matus Maar, says “Price f(x) has been a stand-out performer in Talis’ portfolio and we think there is a huge amount of potential within the team and technology to come. Price f(x) has demonstrated significant value to its clients through its innovative approach to price optimisation and CPQ. We can’t wait to see what the team achieves this year during a period of exciting international expansion.”
Established in 2011 in Germany, Price f(x) AG provides a full suite price management and CPQ SaaS solution based on a native cloud architecture, offering broad and flexible support across the entire price management lifecycle, including Price Strategy, Controlling, Setting, Optimisation, and Realisation. The solution is suitable for B2B and B2C as well as any industry facing the classical but also particular pricing challenges of commercial organisations of any size and geographical location. Price f(x)’s vision is to become and stay the leading SaaS pricing and CPQ solution provider through offering easy to use, fast to implement, flexible to adapt, risk-free and inexpensive, comprehensive solutions. Price f(x)’s business model is entirely based on satisfaction and loyalty of their customers, not about signing long-term commitments.
Price f(x) co-founder and CEO Marcin Cichon says: “This year’s strong performance reconfirms Price f(x)’s clear differentiation, unique value proposition, and vision to disrupt established industry players. The continuous financial and operational support of our investors makes us very proud and will allow Price f(x) to further expand our existing commercial operations in North America, Europe, and Asia, while better serving its rapidly expanding list of customers, both large and small.”
