Zeed, an investment platform that uses short-form video to empower Gen-Z investors in Europe, has secured £205,000 in pre-seed funding led by SFC Capital.
The London-based FinTech startup makes investing more accessible to Gen-Z by pairing in-house finance content with trade execution. The funding will be used to continue building the Zeed product, expanding the team, and producing exclusive content.
Co-founders Salman Hussain and Rohan Regmi, Imperial College London and UCL graduates respectively, both worked within financial services themselves in commodities trading and private equity. During their time at university they built Finance-Focused, a 5,000-plus member community for early careers in the financial services industry. A survey conducted by Finance Focused showed that 87% of its members – the vast majority of which are Gen Z – found that a lack of access to information was stopping them from making an investment, and that short form videos was the most engaging method, this is where Zeed comes in.