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Tremor Media raises USD40m led by DFJ Growth Fund

Tremor Media, a video monetisation and advertising company, has raised USD40m in funding led by Draper Fisher Jurvetson Growth Fund with participation from DFJ and Triangle Peak Partners.

Existing investors including Canaan Partners, Meritech Capital Partners and SAP Ventures also participated significantly in this financing.

The capital will allow Tremor Media to accelerate its lead in the online video advertising space and continue its growth trajectory.

It will primarily be used to invest in R&D to bolster Acudeo, its technology platform, with new solutions for both advertisers and publishers, and to drive expansion into other media channels where digital video advertising will grow.

“Tremor Media is at the epicentre of video advertising. We have created the preferred technology and media platform for video advertisers, publishers and consumers and we are continuing to build long-term solutions that will meet the demand of the rapidly evolving digital video landscape,” says Jason Glickman (pictured), chief executive of Tremor Media. “The next 12 to 18 months are critical for online video’s growth as massive advertising budgets shift to online video and consumption of online video rises. This infusion of capital will allow us to accelerate our lead in the marketplace and fuel our continued innovation. It is a validation of our company’s success and indicative of the enormous opportunity for the digital video space.”

“The online video industry is exploding and represents a major growth sector for the advertising industry. We’ve been evaluating this sector for quite some time and Tremor Media has clearly emerged as the category leader. The company has established its position through a combination of unsurpassed reach, audience targeting and ad management technology innovation that gives its blue chip advertisers tremendous buying efficiency and performance,” adds Randy Glein, managing director of DFJ Growth Fund. “Tremor Media understands the needs of publishers and advertisers, delivering high impact media solutions that benefit the entire value chain. The company has demonstrated phenomenal growth and financial performance and has done an outstanding job anticipating the trends that are driving video advertising forward.”

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